The principal Directors of Yew Lodge Business Solution are:

Jeremy Pick
Jeremy PickNon Executive Director Best Western GB
Jeremy has been in the hotel industry for 30 years working for Queens Moat House, Whitbread and Marriott Hotels. Jeremy has owned and operated the Best Western Premier Yew Lodge Hotel, Kegworth (EMA) for 15 years having previously operated hotels for the Whitbread Hotel Company under the Marriott, Country Club Hotels and Lansbury hotel brands.

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Chris Bloomberg
Chris BloombergDirector of Operations
Chris has been in the hotel industry for 20 years working for Four Seasons Resorts in Sydney, Australia, Red Carnation Hotels in London and for Thistle Hotels throughout the UK. Chris spent 8 years in the role of General Manager and Area Manager for Thistle Hotels between 2000 and 2007. Prior to that Chris spent 4 years working for Forte Hotels.

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Heather Thornton
Heather ThorntonDirector of Sales and Marketing
Heather has been in sales throughout her career and in the hospitality industry since 1991. Heather chairs the Board of a Regional Tourism body and also sits on the Board of the Business Growth and Support Network covering much of the East Midlands.

Heather has been involved with branded hotels for 16 years and has a vast knowledge of the major UK brands developing relationships with key individuals in the Hotel and travel management industry. Heather represents Yew Lodge Business Solutions at the HBAA (Hotel Booking Agents Association) and has built up strong relationships with all the key Travel Management Companies (TMC’s) and Hotel Booking Agents (HBA’s). It is through key relationships with selected brands, the TMC’s and the HBA’s that YLBS is uniquely placed to optimise the performance and profitability of each individual property.

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